Geiger Launches Tuxedo Component Lounge at NeoCon 2011

June 1, 2011


Geiger International introduces Tuxedo Component Lounge, a highly tailored lounge seating group built on a series of simple base elements from which a full array of lounge seating configurations can be specified. Tuxedo marries the flexibility and functionality of sectional seating with the elegance of a crisply tailored sofa. The group makes its debut at the Geiger Chicago Merchandise Mart showroom at NeoCon, June 13-15.


The Tuxedo Component Lounge group can be configured to suit a multitude of lounge areas including executive offices, executive lounges, casual conference areas, lobby and reception areas, and residential environments. Tuxedo is designed to anchor a lounge space without visually overpowering the room.


The most basic components include a club seat platform, a settee platform and a three-seater platform. From these three base platforms, the designer can configure a museum bench, a daybed, an armless lounge, a chaise lounge, a corner sectional and a standard lounge, in a multitude of configurations and scales. Despite such functionality, the structure of the components is nearly invisible. "In my architecture, I always try to make my buildings appear as light as possible," says designer Craig Bassam of BassamFellows. "I pare back all the unnecessary bulk and then express the structure in an honest and elegant way. I apply the same philosophy to my furniture designs." The mass of the upholstered seat deck and back floats off the floor and cantilevers on finely proportioned steel legs inset from the edges of the piece creating visual lightness and "air."


Like a classic tuxedo, the arm and back panels of the lounge are the same height but the proportion is new. The height is lowered to create a low horizontal band from arm to back while the seat deck has ample width for comfort. Together with the airiness of the steel legs, the overall look is low and sleek—International Style—yet the seat height is distinctly American, at a comfortable 17 inches.


The Tuxedo Component Lounge utilizes fine upholstery details that ensure the role of the craftsman. Arm panels are gently rounded and top stitched. The seat and back cushions are ergonomically shaped from a dual density foam for both firm support and softness. The seat and back cushions are quilted providing handcrafted detail and a softly tailored surface. (A non-quilted version also is available.) "Comfort is extremely important to me. I wanted these pieces to set a new comfort standard for the contract market," adds Bassam.


Experience Tuxedo Component Lounge for yourself by visiting Geiger International at the Chicago Merchandise Mart, on the third floor in suite 318.


About Geiger International, Inc.
Since 1964, Geiger International has inspired the A&D community by pioneering the design and manufacturing of architectural furniture for private offices and commercial interiors. Today, Geiger's excellent reputation for design, engineering and craftsmanship continues to enhance business interiors with an elegant and intelligent portfolio of product solutions for the modern workplace. Founded in Toronto and headquartered in Atlanta since 1979, Geiger International is a wholly owned subsidiary of publicly held Herman Miller, Inc.


About Herman Miller, Inc.
Herman Miller works for a better world around you—with inventive designs, technologies and related services that improve the human experience wherever people work, heal, learn, and live. Its curiosity, ingenuity, and design excellence create award-winning products and services, resulting in more than $1.3 billion in revenue in fiscal 2010. Innovative business practices and a commitment to social responsibility have also established Herman Miller as a recognized global company. In 2011, Herman Miller again received the Human Rights Campaign's top rating in its annual Corporate Equality Index and was also cited by FORTUNE as the "Most Admired" company in the contract furniture industry. Herman Miller trades on the NASDAQ Global Select Market under the symbol MLHR.


About BassamFellows
Architect/designer Craig Bassam and brand strategist/creative director Scott Fellows joined forces in 2003 to form BassamFellows. On the heels of successful solo ventures and with a single shared vision in mind—to return true craftsmanship and beauty to contemporary living—the duo quickly garnered attention as "the newest member of the design world's A team." The pair's first signature furniture collection was launched in 2003 and has since gained an international following, including Rem Koolhaas and Philippe Starck. Other credits include collections for McGuire as well as a soon-to-be-launched outdoor furniture line for Holly Hunt. Since 2010, BassamFellows has acted as creative directors for the Speciality and Consumer Businesses of Herman Miller, which includes Geiger International.


For more information
Michael Matascik
Marketing Program Lead
Geiger International

Tuxedo Component Lounge