Naoto Fukasawa

Naoto fukasawa

“The body is more honest. And at this kind of basic level, all people are the 
same. So that’s why when you’re designing for mass production, the designer 
should focus more on what the body knows.” – Naoto Fukasawa

Naoto Fukasawa was born in Yamanashi, Japan, in 1956 and graduated
 from Tama Art University in 1980. His career began at Seiko Epson,
 where he designed products such as wrist TVs and mini printers using

In 1996, Fukasawa opened IDEO’s Tokyo office. In addition to acting as a 
design consultant to many major Japanese companies, he also held a series 
of workshops for young designers called “without thought.” The idea behind
 them, says Fukasawa, “is that people think that design is something that 
appeals to their emotions, but in fact people are linked to things every day 
in their environments, unconsciously, without even being aware of it.
 This ‘unthinking’ state makes actions smooth. Whereas, if we think closely
 about what we’re doing, our actions become awkward or wooden. Designs
 that make us feel this kind of simplicity don’t stand out, but entwine with
 people’s actions and with the environment, too.”

In 2003, he established Naoto Fukasawa Design. Fukasawa still enjoys
 working with young designers and currently teaches or lectures at several
 institutions, including Musashino Art University, Tama Art University,
 and Tokyo University Graduate School.

Products Designed by Naoto Fukasawa